Over it Let's do this
The reality? Nobody likes time-consuming tasks. We've all had them and they're no fun. PlatWidget is here to help. When it comes to maintaining lot details and keeping your community marketing up-to-date across channels, PlatWidget stands up to the tedious with features that are designed to simplify.
TL;DR
- Interactive plat maps buyers love
- Detailed lot listings
- Embed once, update easily
- Bring your media (Matterport, more)
- Capture & route leads
- Flexible status tags
- Analytics & reporting
- Unlimited users, builders & leads
Listings that go deep
Give every lot a listing worth exploring. PlatWidget's deeply detailed, responsive listings give buyers what they need to decide faster, without hassle, from any device.
Summary views
Buyers don't have to click to start narrowing their options. Hovering over a lot on the map or scrolling the sidebar brings the essentials into view, so they can spot a property that fits fast. Summary details can include:
- Featured image
- Address
- Builder
- Plan details
- Property type
- Lot size
- Status tags
- Price & premium
- Color swatches
- Dates & notices
Detailed views
One click opens the full listing, clean and readable on any device, from desktop to phone. Alongside the summary details, each listing can include:
- Listing description
- Full plan details
- Optional features
- Lot dimensions
- Available plans
- Image gallery
- Videos & tours
- Custom links
- Calendar & notices
- Downloads
- Directions
- Lead capture
Images and documents
Give each lot its own gallery of images and documents. Share elevations, floor plans, photos, site plans, brochures, and anything else that helps a buyer picture life in the home before they ever reach out.
Available floor plans
Showcase the homes you've approved to build on each lot. Buyers can find lots that fit a plan they love and narrow down their options before reaching out to your sales team.
Embedded interactive media
You've already invested in great media like videos, virtual tours, and 3D models. PlatWidget gives you room to show all of it. Embed content from YouTube, Vimeo, Matterport, iGUIDE, Sketchfab, Canva, MLS listings, and more. Interactive experiences add depth to your listings and keep buyers engaged longer.
Exterior finishes
Take the guesswork out of exterior finishes. Paint and masonry swatches appear right in the hover summary, with product names, codes, and manufacturers in the full listing. Buyers grasp the design at a glance, and it's a handy reference when you're planning color packages for nearby homes.
Smart Widgets
PlatWidget's Smart Widgets drop into any website and get to work, drawing attention, driving interest, and capturing leads. They're mobile-friendly, search-ready, and proven marketing performers. Every widget accepts UTM and custom parameters, so your campaign tracking stays airtight.
Interactive plat maps
Your interactive plat map is the centerpiece of your community marketing. It's engaging for buyers and easy to keep current. Give buyers the full picture with a branded map they can search, filter, and explore. Dynamic legends narrow lots by status or feature, while amenity markers, a community tagline, and rich descriptions set the scene. Add image galleries, videos, and tour embeds, then bring the surrounding area to life with custom "What's Nearby" pages covering schools, dining, shopping, healthcare, and entertainment. Whether you start from a master plat or a single phase, buyers move between plats from one embedded widget, and print clean, branded map snapshots whenever they need them.
Showroom kiosks
Bring the interactive plat to your showroom or model home. The kiosk widget includes everything in the interactive plat map, optimized for touch so buyers can browse with ease. It opens on a static view to draw attention, whether that's a featured image, a slideshow, or a looping video. The moment someone taps in, it comes to life. After a set period of inactivity, it resets to the opening view. You can even display a sign-in form from a service you already use, like JotForm, Google Forms, or Microsoft Forms, to capture buyer information.
Insights & reporting
Get a quick read on community activity and marketing performance, then drill down for the deeper story whenever you want it.
Overview dashboard
Start every visit with a clear, easy-to-read view of community status and overall progress, laid out to bring what matters up front. Built-in tips and guidance help you get even more from PlatWidget along the way.
Analytics & campaign tracking
Know exactly what's driving interest and what's converting. PlatWidget's analytics deliver clear, privacy-friendly insights into which lots are drawing the most attention and where that attention comes from. Track campaign UTMs to see how your marketing efforts are affecting your traffic. There's plenty of data to guide your next move.
Premium reporting
Pull clean, reliable reports the moment you need them. Export and review key details like status, pricing, and floor plan specs, so your sales, marketing, and operations stay on the same page. Favorite your go-to reports to keep them at the top, and if you need something that isn't listed, custom reports are available for any account.
Team productivity
When you manage a lot of inventory, small tasks add up fast. These tools help your team make big changes quickly, stay organized, and keep every marketing channel current, without the busywork.
Multi-edit tools
Make big updates in minutes. Apply changes across lots, homes, or entire communities at once, perfect for pricing shifts, status updates, and fast-moving releases.
CSV import
Skip the manual entry when you're getting a new plat ready to go. Import your lot data from a CSV in one pass and PlatWidget fills everything in for you, turning hours of setup into minutes. It's just as handy for replats, letting you refresh or reshape lot data in bulk instead of editing lot by lot.
Reusable floor plans
The floor plans in your plan library are ready to reuse whenever you need them. Drop a saved plan onto a lot, or several lots at once, in just a few clicks. Bring over the full plan or only the pieces you want, so you set up listings in a fraction of the time it takes to build them from scratch.
Date tags
Keep everyone on the same timeline. Add key dates like release, start, estimated completion, and model open, so your whole team sees what's happening and when. You decide which dates show to buyers in your marketing and which stay internal.
Lot history
See the story behind every lot at a glance. Lot history tracks key changes, from status updates to internal notes, giving your team the context to answer questions quickly and confidently.
Editable plat downloads
Download an editable, vector version of any plat, complete with current status colors or a custom color of your choosing. Plats export as SVG files you can edit in an app like Adobe Illustrator, Photoshop or Inkscape, ready to repurpose across social media, large-format signs, and your other marketing channels.
Default labels & text
Every market speaks a little differently. Set default labels and text that fit yours, so buyers get an experience that matches what they already understand. Fine-tune at the project or community level for even more control.
Project & plat management
Organize everything from the top down. Manage projects, communities, and plats in one place so your team keeps data clean, updates consistent, and marketing on schedule.
Integrations
Connect PlatWidget to the tools you already rely on. Integrations with a CRM like HubSpot, Salesforce, Lasso, and BuilderTrend capture leads and contacts automatically. Need more? We can set up data integrations that sync lot information into PlatWidget from other services.
Builder management
Whether you represent several builders or you're one builder across many communities, PlatWidget keeps every builder organized, with contact details, lot status overviews, and reusable saved floor plans all in one place.
Builder profiles
Keep each builder's logo, bio, contact details, and notes in one profile. A live lot-status overview shows where every builder stands at a glance.
Builder access
Representing multiple builders? Lighten your staff's load by giving builders limited access to PlatWidget. They can edit their own lots and homes, manage their profile, and build out their own plan library.
Plan series & libraries
Builders often build the same floor plan again and again across communities. PlatWidget stores each one in a dedicated library per builder, including all its details, images, and interactive media. Drop a saved plan onto a lot, or many lots, in a few clicks, importing everything or just the pieces you choose. Create plans from scratch or save them from an existing lot, and organize them into series. Quick and flexible.
User management
Share the work with as many people as you need. PlatWidget gives you unlimited users with no per-seat licensing and no hassle, plus simple controls to keep everyone in the right lane.
Roles & permissions
Give your team, collaborators, and stakeholders exactly the access they need. Assign roles and manage permissions with confidence, whether someone's updating data, managing your website, or just viewing reports.
Contact-only users
Need to route buyer leads to someone outside your team who isn't involved otherwise? Create a contact-only user. They stay in the loop on leads without any backend access.
Shared account access
Collaborate without the chaos. Securely share account access with builders, agencies, web designers, marketers, and partners, so everyone works in the same system.
Plat & lot access
Some users don't need access to your full inventory. Limit them to the plats you choose, and narrow their lot access even further by linking them to specific builders.
Buyer and staff loved
The best features win on both sides of the sale. These make browsing a pleasure for buyers and everyday work easier for your team, so interest turns into leads and every lead reaches the right person.
Built-in search
Help buyers find the right lot or home in seconds. Every widget includes built-in search that brings the results that matter most to the front, so buyers spend less time hunting and more time taking action. Your sales team and stakeholders will enjoy it too.
Amenity markers
Highlight what makes your community special. Place interactive amenity markers anywhere on your map to spotlight what your community offers. Each one works like a lot marker, showing a quick summary on hover and full details on click, with room for images, videos, virtual tours, brochures, descriptions, location details, and contact info. Optional animations help them stand out even more.
Simple lead capture
Turn browsing into warm leads. Every listing includes a contact form right in the detail view, inviting buyers to reach out while they're engaged. Leads land straight in your inbox, or forward to your CRM through an integration. Send leads to an account default, or route them by community or even by specific lot, so every lead reaches the right person.
Feature tags
Draw attention to what makes a property special, and make it searchable. Create feature tags and assign them to lots and homes. Backs up to a pond? No rear neighbors? A standout office or entertainment room? Tag it, and buyers and team members can find it by checking a box.
Direct lot links
Send buyers straight to the exact lot you're discussing. Share a link by email, text, QR code, or ad, and prospects land on the right property with no extra clicks. Deep linking even brings that lot into focus when your interactive plat loads on your site.
Quick notices
Share important notices on any lot in seconds. Use quick notices for release timing, model hours, incentives, or temporary closures, so buyers always see the latest, with fewer mix-ups.
Map printouts
Buyers and team members can print a clean, shareable snapshot of your community anytime, right from the interactive plat, with current statuses, branding, and contact information included.
Google Maps location
Give buyers instant geographic context. Built-in Google Maps shows nearby roads, schools, shopping, and landmarks, helping buyers picture their life in your community.
Built for agencies, too
Run a brokerage or web design business? Our enterprise tools are built for you. Manage every team or client from one dashboard while keeping their data and assets cleanly separated, all at no extra cost.
Team & account management
Keep a separate account for every client or team, each with its own projects, plats, assets, builders, and users. Switch between them in a click for a focused, clutter-free workflow.
Advanced search
Find projects, plats, users, builders, and more across every account in an instant. Once you're juggling a few clients, it's hard to remember what lives where. Advanced search helps you grab what you need, when you need it.
Cross-account user management
Work the way you like. Manage users across every account from one unified page, or from inside each account. Permissions and access settings are right there either way. Share controlled access between teams when you need to, or hand admin rights to your client so they manage access on their own.
Account level branding
Keep every client on-brand by tailoring PlatWidget to their market and their buyers.
Account notes
Keep account-specific notes so the details of each client stay close. Your team will thank you when they step in to keep the work moving.
Easy on web admins
Your web admin already has plenty on their plate. Adding PlatWidget to your site is simple and low-maintenance. If you ever need a hand, just ask. We'll help you get the most from PlatWidget's features so your buyers get a friendly, frictionless experience.
Embed once, update automatically
PlatWidget's Smart Widgets fit seamlessly into any website and keep buyers engaged. They're mobile-friendly and proven marketing performers. Just create your widget, grab the embed code, and place it wherever you like. Every update or tweak appears automatically, so you never have to touch the embed code again.
Developer-friendly
Build custom sales tools on top of PlatWidget. Our embed messaging API lets developers integrate the interactive plat map directly, with control over search, filtering, and map interactions for a seamless, more powerful experience.
Even more to offer
The headline features get the spotlight, but the smaller touches matter too. Here are a few more ways PlatWidget keeps your marketing sharp and your team moving.
Custom map animations
Add a little motion to make your plats feel alive. Choose custom animations that play when the interactive map loads, drawing a buyer's eye to your community the moment they arrive. It's an easy way to make a strong first impression.
Initial zoom & focus
Decide exactly how your plat first appears. Set the opening zoom level and focus so buyers land on the view that shows your community at its best, whether that's the full master plan or a single phase.
Custom legend items
Build a legend that fits how your buyers shop. Add custom interactive legend items, like property type or plan series, so buyers can filter the map to exactly what they're looking for and find matching lots with fewer clicks.
Project & plat archiving
Retire projects and plats without losing the record. Archive them instead of deleting so your historical data stays intact for reference, while your active workspace stays clean and focused on what's selling now.
A personal touch
We've kept it personal since 2007. When you reach out, you get real people who know your name and your communities. We enjoy the relationships we build here, and whenever you're in touch, we're always happy to catch up.
Ready to see how PlatWidget fits your workflow?
Explore our widget demos or learn about our pricing to get a clearer picture of how PlatWidget can support your communities, teams, and clients.
See our demos Learn about our pricing